{"id":2804,"date":"2026-05-29T15:36:00","date_gmt":"2026-05-29T13:36:00","guid":{"rendered":"https:\/\/dev.converlight.com\/article\/chromogenics-se-lance-a-la-conquete-du-marche-nord-americain\/"},"modified":"2026-10-06T15:15:08","modified_gmt":"2026-10-06T13:15:08","slug":"chromogenics-se-lance-a-la-conquete-du-marche-nord-americain","status":"publish","type":"post","link":"https:\/\/converlight.com\/fr\/article\/chromogenics-se-lance-a-la-conquete-du-marche-nord-americain\/","title":{"rendered":"ChromoGenics se lance \u00e0 la conqu\u00eate du march\u00e9 nord-am\u00e9ricain"},"content":{"rendered":"\n
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ChromoGenics se lance \u00e0 la conqu\u00eate du march\u00e9 nord-am\u00e9ricain<\/h1>\n\n\n

Les b\u00e2timents canadiens font face \u00e0 une pression accrue leur imposant de concilier lumi\u00e8re naturelle, performance \u00e9nerg\u00e9tique et confort int\u00e9rieur. Les projets int\u00e9grant de grandes surfaces vitr\u00e9es sont \u00e0 la fois expos\u00e9s \u00e0 des hivers extr\u00eamement froids et \u00e0 des temp\u00e9ratures estivales en hausse, ce qui n\u00e9cessite d\u00e9sormais une approche plus pouss\u00e9e de la r\u00e9gulation thermique. Dans le cadre de son expansion \u00e0 l\u2019international, ChromoGenics, entreprise su\u00e9doise sp\u00e9cialis\u00e9e dans les technologies du verre, renforce sa pr\u00e9sence sur le march\u00e9 nord-am\u00e9ricain avec l\u2019arriv\u00e9e d\u2019Olivier Corbeil, sp\u00e9cialiste reconnu dans le secteur. <\/p>\n<\/div>\n\n\n\n

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Une affinit\u00e9 naturelle avec le march\u00e9 canadien<\/h2>\n<\/div>\n\n\n\n
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Qu\u2019ont en commun la Su\u00e8de et le Canada, outre leur passion pour le hockey sur glace et leurs for\u00eats \u00e0 perte de vue ? Les deux pays \u00e9voluent dans des conditions climatiques qui imposent des exigences particuli\u00e8rement \u00e9lev\u00e9es sur l\u2019architecture moderne. Avec plus de 15 ans d\u2019exp\u00e9rience dans la fabrication, l\u2019installation et le d\u00e9veloppement commercial aupr\u00e8s de grands groupes internationaux tels que Saint-Gobain, il a pu constater les limites du secteur. <\/p>\n\n\n\n

\u00ab Je crois depuis longtemps au potentiel du vitrage \u00e9lectrochrome, mais nombre de syst\u00e8mes se sont r\u00e9v\u00e9l\u00e9s difficiles \u00e0 r\u00e9pliquer \u00e0 plus grande \u00e9chelle. Des dimensions fixes et des mod\u00e8les de production fortement centralis\u00e9s ont souvent limit\u00e9 les possibilit\u00e9s concr\u00e8tes offertes par cette technologie aux architectes et aux ing\u00e9nieurs de fa\u00e7ades \u00bb, explique Olivier Corbeil. <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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Un mod\u00e8le \u00e9volutif fond\u00e9 sur une production locale<\/h2>\n<\/div>\n\n\n\n
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ChromoGenics adopte une approche diff\u00e9rente pour r\u00e9pondre \u00e0 ces probl\u00e9matiques d\u2019extension. Plut\u00f4t que de g\u00e9rer l\u2019ensemble de la cha\u00eene de production en interne, l\u2019entreprise fournit son film dynamique ConverLight\u00ae \u00e0 des transformateurs de verre r\u00e9gionaux, qui assurent ensuite le laminage et l\u2019assemblage des unit\u00e9s finales en local. Ce mod\u00e8le d\u00e9centralis\u00e9 permet aux transformateurs de s\u2019appuyer sur des processus existants, tout en offrant aux \u00e9quipes projet davantage de ma\u00eetrise des d\u00e9lais et des dimensions. <\/p>\n\n\n\n

\u00ab Cette flexibilit\u00e9 change consid\u00e9rablement la donne : les transformateurs locaux peuvent continuer \u00e0 travailler avec leurs syst\u00e8mes habituels, tandis que les \u00e9quipes projet b\u00e9n\u00e9ficient d\u2019une libert\u00e9 accrue dans le choix des fournisseurs et des possibilit\u00e9s de personnalisation \u00bb, poursuit Olivier Corbeil.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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R\u00e9pondre \u00e0 la demande de solutions de contr\u00f4le solaire plus intelligentes<\/h2>\n<\/div>\n\n\n\n
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Le calendrier de cette expansion intervient dans un contexte d\u2019\u00e9volution plus large du secteur de la construction canadien. Alors que des villes comme Vancouver renforcent leurs r\u00e9glementations environnementales, la hausse des temp\u00e9ratures estivales accro\u00eet les besoins en climatisation, \u00e0 la fois des b\u00e2timents r\u00e9sidentiels et commerciaux. Les architectes continuent de privil\u00e9gier des surfaces vitr\u00e9es toujours plus importantes pour maximiser l\u2019apport en lumi\u00e8re naturelle, ce qui pose de nouveaux d\u00e9fis auxquels la technologie doit d\u00e9sormais r\u00e9pondre. <\/p>\n\n\n\n

\u00ab Les conceptions modernes cr\u00e9ent des espaces fantastiques, mais s\u2019accompagnent \u00e9galement de d\u00e9fis li\u00e9s aux apports thermiques solaires que les vitrages traditionnels peinent \u00e0 g\u00e9rer sans faire de compromis sur la transparence \u00bb, explique Olivier Corbeil.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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Une solution naturellement adapt\u00e9e aux latitudes nordiques<\/h2>\n<\/div>\n\n\n\n
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Le Canada pr\u00e9sentant de nombreuses similitudes climatiques avec la Scandinavie, Olivier Corbeil estime que cette technologie, initialement d\u00e9velopp\u00e9e pour les conditions exigeantes pr\u00e9sentes en Su\u00e8de, s\u2019y adapte naturellement. ConverLight permet de g\u00e9rer l\u2019ensoleillement intense qu\u2019impose l\u2019\u00e9t\u00e9 sans pour autant renoncer aux avantages de la lumi\u00e8re naturelle et d\u2019une isolation hautement performante pendant les mois d\u2019hiver extr\u00eamement rigoureux. <\/p>\n\n\n\n

\u00ab Avec des hivers tr\u00e8s rigoureux et un ensoleillement intense en \u00e9t\u00e9, nous connaissons les m\u00eames amplitudes climatiques que les pays nordiques. ConverLight offre une solution \u00e9l\u00e9gante qui r\u00e9duit consid\u00e9rablement les apports thermiques tout en consommant un minimum d\u2019\u00e9nergie, ce qui en fait une technologie particuli\u00e8rement pertinente pour l\u2019avenir de la construction durable au Canada \u00bb, note-t-il.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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D\u00e9passer les compromis traditionnels<\/h2>\n<\/div>\n\n\n\n
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Historiquement, les b\u00e2timents disposant de grandes surfaces vitr\u00e9es obligeaient les propri\u00e9taires \u00e0 privil\u00e9gier un facteur plut\u00f4t qu\u2019un autre, \u00e0 savoir efficacit\u00e9 \u00e9nerg\u00e9tique, confort ou vue d\u00e9gag\u00e9e. Souvent, les syst\u00e8mes de protection solaire traditionnels obstruaient la vue afin d\u2019\u00e9conomiser de l\u2019\u00e9nergie, tandis que le verre transparent entra\u00eenait des situations de surchauffe. Olivier Corbeil estime que le secteur n\u2019est plus dispos\u00e9 \u00e0 accepter ces compromis. <\/p>\n\n\n\n

\u00ab Aujourd\u2019hui, les attentes sont plus \u00e9lev\u00e9es ; les fa\u00e7ades doivent contribuer \u00e0 la performance \u00e9nerg\u00e9tique et au confort sans pour autant donner l\u2019impression que les espaces int\u00e9rieurs sont coup\u00e9s du monde ext\u00e9rieur \u00bb, poursuit-il.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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Une demande motiv\u00e9e par l\u2019exp\u00e9rience des occupants<\/h2>\n<\/div>\n\n\n\n
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Au cours de l\u2019ann\u00e9e \u00e0 venir, ChromoGenics et Olivier Corbeil s\u2019attacheront \u00e0 nouer des partenariats avec des consultants en fa\u00e7ades, des architectes et des promoteurs immobiliers \u00e0 travers l\u2019Am\u00e9rique du Nord. Selon Olivier Corbeil, les secteurs de la sant\u00e9, de l\u2019\u00e9ducation et de l\u2019immobilier tertiaire devraient \u00eatre particuli\u00e8rement concern\u00e9s, la qualit\u00e9 de l\u2019environnement int\u00e9rieur ayant un impact direct sur les performances op\u00e9rationnelles et la valeur des b\u00e2timents. <\/p>\n\n\n\n

\u00ab Les fa\u00e7ades ne sont plus consid\u00e9r\u00e9es comme de simples enveloppes statiques, mais comme des syst\u00e8mes intelligents actifs qui influencent le confort, la consommation d\u2019\u00e9nergie et la qualit\u00e9 globale d\u2019un b\u00e2timent \u00bb, conclut-il.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Avec Olivier Corbeil, ConverLight poursuit son d\u00e9veloppement sur le march\u00e9 nord-am\u00e9ricain.<\/p>\n","protected":false},"author":2,"featured_media":2803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-2804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview"],"yoast_head":"\nChromoGenics se lance \u00e0 la conqu\u00eate du march\u00e9 nord-am\u00e9ricain<\/title>\n<meta name=\"description\" content=\"ChromoGenics se lance \u00e0 la conqu\u00eate du march\u00e9 nord-am\u00e9ricain\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/converlight.com\/fr\/article\/chromogenics-se-lance-a-la-conquete-du-marche-nord-americain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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